Monday, July 28, 2014

The Tablet Winds Are Changing For Everyone, Including Apple And Microsoft

Tablets are the way of the future... right? Well that would be the case if you asked just about anyone who uses them. Some experts would say otherwise unfortunately. Tablets have come a long way since Apple came along and introduced the iPad back in 2010. Ever since that point, an entirely new category was opened up for other tech companies to come along and develop new products in. Over time that have been a few changes though. Certain companies can only stay on top for so long. We've known that Microsoft was the top dog tech company for years and years. The PC was good to go but again, times have changed. PC's aren't as sought after as they used to be. The tablet sales are also going downhill a little bit, even for Apple. So Microsoft and Apple have something to worry about now... don't they?

Well, yes and no.

Microsoft hasn't had the best luck lately. With the recent deal between IBM and Apple, the funeral for PC's has been set. Think about this. Just with the way that technology has gone more mobile, the days of stationary computing are gone. That's just the facts. Microsoft recently killed off it's attempts at a mini tablet with the death of the Surface Mini. This is a big deal for Microsoft. The small screen tablet market has been filled up with other companies' products, such as Apple's iPad Mini or Google's Nexus 7. Since these tablets are already well established on the market, Microsoft wouldn't be making the best investment should they've decided to release it. No one would've taken notice since they're 2 years late and the fact that their operating system's staple office programs don't work very well on small screen tablets.

Recently there have been reports of Apple's iPad sales going down. This has led experts to think that the iPad is on its way out. They couldn't be more wrong. The way that we deal with tablets is oddly reminiscent of the way that we deal with most other computing technology. Yes, I feel that tablets are basically smartphones without the phone part, but they aren't dealt with in the same manner. What I mean by this is that we deal with our tablets the same way we deal with our laptops and computers. We don't normally replace our laptops or computers every 2 years like we do with our phones. Because of this, this is going to cause a lull in sales over a particular amount of time. Not to mention the fact that people don't just trash their tablets after their done with them. They typically pass them down in order to save money. So the sales have slowed but people are still buying tablets, just not as much as they used to.

What Does This Mean For Both Of These Companies?
Apple doesn't really have much to worry about. Mainly because they are Apple and until another company one ups them, they will always be a fashion statement in terms of the most advanced tech. They will continue to make more tablet iterations of the iPad. I'm sure we can expect to see the iPad Air 2 some time soon. The only thing is that the sales might still fade unless they are in the holiday season to boost sales. Microsoft is a different story. People don't resort to Microsoft for their mobile technology needs like they do for Apple and Samsung. Microsoft has the Surface Pro 3 out and even though it's been getting good reviews, it's still not everyone's first choice. The Windows phones don't seem to be doing well either. Naturally, Microsoft is just a PC company and unless they are able to create something game changing for the mobile technology world, they're going to be out of luck in terms of sales.

The tablet market is going through a change right now, and only the top companies will remain in the game. Apple will be fine until someone knocks them off of their throne, but Microsoft looks to be on the ropes in comparison. Time will only tell how long Microsoft will last, and what will become of the current tablet market and it's future. Specializes In All Kinds Of Tablet Rentals Contact Us Today At 888-736-8301